As a result, the sometimes very unusual concepts stimulate public discussion of tomorrow’s mobility and provide important indications to the market researchers at Daimler AG as to what customers want and need. For the cars are oriented to customers, and research must be oriented to the future. Designers, engineers and marketing experts jointly draw up the technical specifications for a new research car. Each car is a reflection of a clear strategy – sometimes it stresses the technological competence of the company, sometimes ergonomics, sometimes driving safety. The designers and engineers then have their work cut out for them complying with all the specifications that result from the visionary ideas.
It requires thinking up something entirely new and unusual. The original ideas are constantly reviewed for feasibility, with information technology and its simulation tools being a great help. If it works on the screen, the approval for made-to-measure manufacture is given. Practically every part of a research car is manufactured to order, a costly procedure: electronic systems are drafted, the interior compartment is redesigned and set up, the bodywork formed. It is not simply a question of setting up a technical product. Every vehicle feature reflects great attention to detail and the striving for the highest possible quality of workmanship. It takes some two years before a research car is ready to drive.